Logistics functions: What they are and how to optimise them

Managing logistics functions well can make all the difference in streamlining an organisation’s supply chain — boosting productivity, cutting costs and improving inventory control. In this post, we break down the core logistics functions and the benefits of careful planning.

Logistics functions definition

Logistics functions are the essential activities that support businesses relying on the flow and delivery of products or raw materials. They include warehouse management, material handling, inventory control, order fulfilment, reverse logistics and goods transport and distribution, among other processes. These functions typically fall under the logistics department, which plays a central role in maintaining operational efficiency and driving competitiveness. Effectively managing logistics processes is vital to the success of any company. Let’s take a closer look at each of these logistics functions.

Warehouse management

This involves organising and overseeing operations performed within logistics facilities, such as receiving, storage and order shipping. The logistics manager is normally charged with supervising these operations and may rely on a warehouse management system (WMS) to automate tasks and reduce errors.

Material handling

Material handling refers to the systems and methods used to move and store goods throughout the supply chain. It covers the protection, management, storage and control of products, from manufacturing to final distribution. To perform these tasks, operators use industrial equipment that may be automated, semi-automated or manual.

Inventory control

This phase consists of the procedures and methods employed to monitor a company’s stock levels. Having detailed information about available goods is necessary for planning workflows and operations more effectively. Businesses that set and maintain minimum inventory levels can sustain service continuity over time.

Order fulfilment

In order processing, products requested by customers are gathered and prepared for shipment. This stage includes order picking, packaging, labelling and shipping. Fulfilment can be streamlined with software that coordinates warehouse management with transport carriers.

Packing and labelling

Product packing and labelling is another crucial logistics function. The right packaging ensures that items are protected, correctly handled and preserved during transit. Clear labelling also helps speed up identification and delivery.

transport and distribution

These logistics processes guarantee that products reach customers quickly and efficiently. Companies aim to optimise these operations by managing resources carefully, considering factors such as vehicle type, travel distance and fuel costs.

Product traceability

Product traceability is the ability to track an item’s origin and the steps it goes through from production to final delivery. To do this requires collecting large amounts of data. Traceability is especially valuable in industries like food and beverage or complex environments such as international logistics.

Reverse logistics

This logistics function deals with returns of goods to warehouses, whether due to product defects, model changes or customer decisions. Returns call for additional transport and reclassification of items by SKU and condition. This can drive up costs through extra labor and storage space demands.

Examples and benefits of logistics planning

Exceptional logistics performance brings major advantages to supply chains. Below are real-world examples of companies that have successfully fine-tuned their operations:

Faster processes

Würth Modyf, a workwear and safety footwear retailer, now fulfils over 1,500 orders a day after relocating to a new facility in Polinyà (Spain). By implementing Mecalux’s Easy WMS warehouse management system, the company eliminated paper-based picking, significantly increasing accuracy and speed.

Greater efficiency and fewer errors

Beyond streamlining order fulfilment, effective logistics planning enables more error-free deliveries. Sarkany, a leading Argentine footwear business, has cut its error rate from 7% to under 2% since implementing Easy WMS to optimise supply across its retail, ecommerce and wholesale channels.

Faster customer service

The international sporting goods retailer Decathlon continuously updates its business and logistics strategy to boost customer satisfaction. By expanding online sales through its website and investing in logistics centres like its 30,000 m² facility in Łódź (Poland), the company has improved service while shortening delivery times.

Better data for smarter decisions

After digitalising its warehouse, French women’s fashion brand Rouje uses Easy WMS’s Supply Chain Analytics feature to gain real-time insights into its operations. The logistics manager can now precisely track task processing times, available capacity and inbound/outbound order flows.

Ultimately, logistics functions can make or break a company. From warehouse operations to final delivery, each activity plays a direct role in driving efficiency, productivity and profitability.